Resources

How to use Digital Marketing to Get More Business
How to use Digital Marketing to Get More Business

The word ‘marketing’ might make you think of sleazy sales tactics or glamorous 50s ad execs straight from Mad Men, but in reality, modern marketing is neither. Marketing is vital for any business that wants to make a name for itself and these days, focusing on all things digital is key.

5 Reasons to Invest in SEO & Crucial SEO Best Practices
5 Reasons to Invest in SEO & Crucial SEO Best Practices

SEO stands for search engine optimisation, a digital marketing practice that improves your online visibility and helps get more eyes on your business’ website, spreading your reputation far and wide. Talking about SEO can get complicated and technical very quickly. That’s why we’ve put together the guide below with a simple overview of what SEO is, why it’s important for your business and what some of the best practices you should follow are. Read on to discover what SEO is and how you can start improving your company’s online presence with it.

Paid Search vs SEO – Pros, Cons & Why you Need Both
Paid Search vs SEO – Pros, Cons & Why you Need Both

Search engine optimisation and paid search – also known as PPC (pay-per-click) – have many things in common. They both relate to your website’s visibility on search engines like Google and are cornerstones in most digital marketing strategies. Additionally, both use keywords to promote your business’ website to the most relevant people. That being said, these two digital marketing practices have plenty of differences too, as well as their own, unique strengths and weaknesses. The good news is, paid search and SEO are complementary services, supporting each other for better overall digital marketing. In today’s blog post, we’ll go over the pros and cons of both marketing practices and explain why you should implement both for better online visibility for your brand.

What is Inbound Marketing & How to Add it to your Business
What is Inbound Marketing & How to Add it to your Business

If you’ve done any amount of research into marketing your small business, you’ve likely come across the term “inbound marketing” at one point or another. But what exactly is inbound marketing – and is it right for you? Inbound marketing is a highly valuable form of digital marketing that we believe should be part of any small business’ marketing strategy. In today’s blog post, we’ll go over exactly what inbound is, why you should be taking a largely inbound approach to your marketing and how you can get started.

5 Features of Phoenix Team Analytics you Should Know About
5 Features of Phoenix Team Analytics you Should Know About