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SEO stands for search engine optimisation, a digital marketing practice that improves your online visibility and helps get more eyes on your business’ website, spreading your reputation far and wide. Talking about SEO can get complicated and technical very quickly. That’s why we’ve put together the guide below with a simple overview of what SEO is, why it’s important for your business and what some of the best practices you should follow are. Read on to discover what SEO is and how you can start improving your company’s online presence with it.
Search engine optimisation and paid search – also known as PPC (pay-per-click) – have many things in common. They both relate to your website’s visibility on search engines like Google and are cornerstones in most digital marketing strategies. Additionally, both use keywords to promote your business’ website to the most relevant people. That being said, these two digital marketing practices have plenty of differences too, as well as their own, unique strengths and weaknesses. The good news is, paid search and SEO are complementary services, supporting each other for better overall digital marketing. In today’s blog post, we’ll go over the pros and cons of both marketing practices and explain why you should implement both for better online visibility for your brand.